Online Privacy Concerns and Transactions

The growing popularity of e-commerce, as well as the growth of online activities generally has led to an increase in the amount of personal information collected and shared online. This data can be used in a range of both beneficial and undesirable ways. In response, users are becoming more concerned about their privacy. They have devised a range of security measures they take to defend their privacy online. They include withholding, obfuscating or fabricating personal information and not engaging in commercial transactions that require it as well as shifting their focus to more privacy-friendly competitors.

As a result online privacy concerns have become a major issue that influences consumer behavior in different settings and transactions. The current article draws upon the probability sample to study the effects of privacy concerns online on consumers in their willingness to share personal data in online contexts. It proposes a model of research that demonstrates how privacy concerns in online settings are influenced by individual factors like socio-demography, internet usage and also the regulations of government.

The results show that those with a high degree of privacy risk awareness are more willing to disclose their personal information when they shop online, and report using social media or commenting on forums. Privacy concerns on the internet are also dependent on perceived benefits and what they would gain if they didn’t share their personal information. The level of concern about privacy online is in addition to the background of a person.

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